Protein Bars Brand Grows Sales on Amazon by 171%

Balanced Tiger is a wellness brand that offers vegan protein bars infused with functional mushrooms like Lion’s Mane, Cordyceps, Reishi, and Chaga. These adaptogenic mushrooms are combined with plant-based protein to create snacks aimed at boosting mental clarity, energy, and overall well-being.

The bars are USDA organic, nutrient-dense, and designed for convenience without compromising taste. Balanced Tiger's product line includes a variety of flavors, making it easier to integrate the benefits of mushrooms into daily life.

The brand had been trying to scale on Amazon for over a year, but their ACOS/TACOS metrics were unsustainable. Their primary goal was to increase revenue and profitability to support the launch of more products.

We started by analyzing the protein bar and mushroom-based markets to develop a strategic action plan.

First, we optimized product titles and bullets by removing overly competitive, non-converting keywords.

Next, we revamped the listings with A+ content and image enhancements to create a strong foundation.

We identified high-growth keywords and paired them with targeted PPC campaigns for scalable results. As revenue increased, we expanded into relevant categories and conducted A/B testing on all products to increase the conversion rate.

Our SCAG (1 campaign, 1 ad group, 1 keyword, 1 ASIN) strategy, focusing on high-ROI keywords, helped reduce TACOS, increase revenue, and improve profitability.