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Leading Golf Brand Grows Amazon Sales by 56%

"Working with Olifant Digital has been a game-changer for WedgeGuys. They helped us achieve a 56% increase in Amazon sales and a 17% reduction in ACOS. Their strategic approach to restructuring our ad campaigns and enhancing our product listings allowed us to reclaim our organic placements and drive profitability."

Brian Dalton — CEO at Wedge Guys

56%

Increase in Amazon Sales

Customer

Wedge Guys

Website

Olifant service

Marketing on Amazon

Industry

Amazon

About the brand

Wedge Guys are one of the leaders in the golf category on Amazon. They were looking for a long-term partner to help them increase profitability, launch new products and expand into more categories. The golf market is extremely competitive, but we had one ace in the sleeve - their products are developed by PGA professionals - the outstanding quality and better prices than the biggest name-brands allowed us to capture both amateur and passionate golfers and turn them into loyal customers.

The Problem

Wedge Guys were struggling to scale their ad campaigns profitably, and they were losing their organic placements on their biggest keywords as the competitors were bullying their listings - lower prices, better images and better descriptions. We immediately saw the potential and developed a comprehensive plan that we began executing immediately.

The Solution

Our initial strategy was straightforward: analyze the existing setup to identify performance issues and implement effective solutions. We began by restructuring the campaigns, removing irrelevant but highly competitive keywords, and introducing laser-targeted long-tail keywords. The results were almost immediate. Within three weeks of our partnership, we started to increase revenue profitably.

Once the PPC performance became steady and predictable, we focused on redesigning the hero images for our top-performing products, significantly improving click-through rates (CTR) and driving more organic sales.

Additionally, we revamped the A+ content and listing images in preparation for the upcoming golf season. Our ongoing SEO and PPC efforts revealed multiple ranking opportunities. We successfully achieved top 5 rankings for several new keywords and secured the “Amazon’s Choice” badge for key terms in our niche during peak season. The pinnacle of our success came when we earned the “Best Seller” title in the main category, further boosting sales and profits.

Wedge Guys

"Working with Olifant Digital has been a game-changer for WedgeGuys. They helped us achieve a 56% increase in Amazon sales and a 17% reduction in ACOS. Their strategic approach to restructuring our ad campaigns and enhancing our product listings allowed us to reclaim our organic placements and drive profitability."

Olifant’s solution

Amazon PPC Management
Keyword Research
Amazon Conversion Rate Optimization
Account Management
Listing Optimization

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