Japanese Skincare Brand Grows Amazon Sales by 41% In 90 Days

Onsen Secret is a prestigious Japanese brand dedicated to promoting traditional wellness practices through their innovative product line.

Inspired by the regenerative power of Japanese hot spring baths, Onsen Secret offers a range of products designed to bring the healing benefits of nature into the comfort of your home.

Their signature nail care products have quickly become industry-leading must-haves, renowned for their quality and effectiveness. With a deep commitment to natural healing,

Onsen Secret aims to educate customers about the therapeutic benefits of Japanese wellness traditions while providing luxurious self-care solutions.

Despite having a loyal customer base and high conversion rates, the founder struggled to scale the brand effectively on Amazon.

After working with multiple marketing specialists and agencies, none were able to elevate the brand to its desired level of growth.

While customers loved the products, the anticipated expansion in sales and market presence remained stagnant, highlighting the need for a more effective strategy to scale the brand to the fullest potential.

We began our partnership with a comprehensive audit of the Amazon account to evaluate its performance. Within just a few hours of analyzing the data, we identified numerous areas for improvement, particularly in SEO and PPC optimization strategies that had been overlooked.

Our team implemented a customized marketing strategy, revamping every aspect of the product listings, including high-quality images, comprehensive SEO optimization, enhanced A+ content, and targeted PPC campaigns.

Our goal was to outperform competitors and improve organic rankings for highly competitive keywords.

After a few weeks of diligent effort, we validated the effectiveness of our strategy through data analysis, enabling us to scale the account both vertically by amplifying sales of winning products and horizontally by launching in additional markets.

In just 90 days of collaboration, we achieved a remarkable 41% increase in Amazon sales, all while improving TACoS, ensuring a sustainable path for Onsen Secret’s growth and success.