Natural Skin Care Brand for Animals Increases Revenue by 401%

Coat Defense is a leading innovator in equine and pet care, dedicated to providing natural, effective solutions for skin and coat health. Founded by Vince Polentes and his wife Sandy Polentes, Coat Defense was created to fill a critical gap in the market for chemical-free, non-toxic products that address common skin issues in horses and pets without the use of harsh ingredients.

Their line of products, including powders, pastes, and shampoos, is crafted with a commitment to safety and efficacy, using carefully selected ingredients that deliver fast results without causing irritation. From treating rain rot, fungus, and scratches to preventing moisture-related skin conditions, Coat Defense has become a trusted name among equine and pet owners seeking solutions that prioritize the well-being of their animals.

Driven by a mission to provide high-quality, all-natural products, Coat Defense not only promotes skin health but also supports animals' overall wellness. With a passionate commitment to transparency, sustainability, and innovation, Coat Defense continues to redefine animal care by offering safe, easy-to-use products that deliver proven results.

After conducting a thorough audit of their online business, we identified missed opportunities across several key areas, including media buying, email marketing, conversion rate optimization, and ad creatives.

Following an in-depth competitive analysis, we created detailed buyer personas and launched new ad campaigns on Facebook and Google, while also restructuring their email and SMS marketing strategies to maximize ROI.

In just a few months, we not only increased their revenue by 401%, but we also optimized their conversion rates, and scaled their business to nearly $1,000,000 per month.

By achieving the target ROAS, we ensured the highest profitability levels and helped them reach record-breaking revenue. Their business is now more profitable than ever, thanks to our holistic approach.