Leading Organic Beauty Brand Increases Amazon Sales by 72%

COCOSOLIS is a distinguished beauty brand, established in 2014, known for its commitment to using 100% organic ingredients in its sun tanning and skincare products. The brand is built on the philosophy that true beauty is derived from nature, offering a range of luxurious, eco-friendly products designed to nourish the skin while delivering outstanding results.

COCOSOLIS has gained widespread recognition for its high-quality products, including natural tanning oils, after-sun care, SPF protection, and skincare solutions that address common concerns such as cellulite, stretch marks, and dry skin. All products are crafted from raw, cold-pressed oils rich in nutrients and antioxidants, ensuring a safe and healthy glow while keeping the skin hydrated and protected.

What truly sets COCOSOLIS apart is its dedication to sustainability and transparency. Every product is cruelty-free, vegan, and environmentally friendly, made with the highest quality natural ingredients. The brand takes pride in its ability to combine ethical practices with exceptional performance, consistently delivering products that care for both the consumer and the planet.

COCOSOLIS is more than just a skincare brand; it promotes a lifestyle centered around self-care, confidence, and a connection to nature. With a loyal customer base and growing global presence, COCOSOLIS continues to innovate and expand, offering effective, natural solutions for every skin type and need.

COCOSOLIS, a fast-growing brand in a highly competitive beauty niche on Amazon, was struggling to stand out against its competitors.

While they attempted to use Amazon advertising to capture the top search positions, the campaigns they managed themselves were inefficient, resulting in a very high ACOS (Advertising Cost of Sales).

Despite their best efforts, the ad spend was not generating the desired returns, and there were numerous missed opportunities within their ad account.

Many of the campaigns were poorly structured, with ad groups containing too many keywords, which diluted the impact of the best-performing ones.

This inefficiency not only wasted ad spend but also hindered their ability to scale profitably.

The brand needed to reduce ACOS and achieve a profitable TACOS (Total Advertising Cost of Sales) to unlock sustainable growth.

Once Olifant came on board, our Amazon marketing team conducted a thorough audit of the COCOSOLIS ad account and quickly developed a tailored marketing plan to revamp the brand’s approach.

The first step was optimizing their existing PPC campaigns. We discovered that many ad groups were overloaded with 50+ keywords, which prevented the best-converting keywords from receiving the necessary ad spend.

We restructured these campaigns, focusing on fewer, more targeted keywords for each ASIN in sponsored product ads.

This allowed the best-performing keywords to take center stage, leading to higher efficiency and more conversions.

Another significant opportunity that had been overlooked was the use of video ads. We leveraged video ads for the highest-converting keywords in sponsored product campaigns.

As soon as these campaigns were launched, they quickly became the best-sellers, delivering the highest ROI for the brand.

Recognizing that much of COCOSOLIS’s revenue was coming from PPC, we dived deeper into keyword research and listing optimization.

By refining all ASINs with more relevant, high-traffic keywords and enhancing product images for better conversion rates, we maximized the potential of each listing.

Additionally, we worked closely with the COCOSOLIS team, educating them on advertising best practices and optimization techniques.

This ensured that both teams were aligned, allowing for seamless collaboration and ongoing optimization to scale the brand profitably.