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Natural Skin Care Brand for Animals Increases Sales by 113% on Amazon

"Olifant was very organized. They created a meeting pace and deliverable schedule that works well for us. The account management is very responsive, and internal communications are excellent. We are very happy with speed of delivery and execution. "

Vince Polentes — CEO at Coat Defense
113%
Increase in Amazon Sales
7%
Lower ACOS

Customer

Coat Defense

Website

Amazon store

Olifant service

Marketing on Amazon

Industry

Amazon

About the brand

Coat Defense is a leading innovator in equine and pet care, dedicated to providing natural, effective solutions for skin and coat health. Founded by Vince Polentes and his wife Sandy Polentes, Coat Defense was created to fill a critical gap in the market for chemical-free, non-toxic products that address common skin issues in horses and pets without the use of harsh ingredients.

Their line of products, including powders, pastes, and shampoos, is crafted with a commitment to safety and efficacy, using carefully selected ingredients that deliver fast results without causing irritation. From treating rain rot, fungus, and scratches to preventing moisture-related skin conditions, Coat Defense has become a trusted name among equine and pet owners seeking solutions that prioritize the well-being of their animals.

Driven by a mission to provide high-quality, all-natural products, Coat Defense not only promotes skin health but also supports animals' overall wellness. With a passionate commitment to transparency, sustainability, and innovation, Coat Defense continues to redefine animal care by offering safe, easy-to-use products that deliver proven results.

The Problem

Coat Defense experienced significant success in 2020 but saw a decline in sales, ROI, and profitability in 2021 and 2022. Despite working with several agencies over the past two years, they were unable to achieve their desired revenue and profitability goals.

The Solution

After a thorough audit of their account, we identified missed opportunities across several key areas, including conversion rate optimization, SEO, and PPC. Within the first two weeks, we optimized all product images, A+ content, and listings to drive more organic traffic and improve conversion rate.

This immediate boost in conversion rates led to better PPC performance. We restructured the ad account and launched approximately 300 new ad campaigns, allowing us to regain full control over the keyword targeting, ad spend, ACOS, and, most importantly, profitability.

Over the course of 12 months, Coat Defense saw an 113% increase in overall sales on Amazon, alongside improved ACOS and higher profitability.

Coat Defense

"Olifant was very organized. They created a meeting pace and deliverable schedule that works well for us. The account management is very responsive, and internal communications are excellent. We are very happy with speed of delivery and execution. "

Olifant’s solution
  • Amazon PPC Management
  • Keyword Research
  • Amazon Conversion Rate Optimization
  • Account Management
  • Listing Optimization
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