Scaling The Magic Scent from $50K to $210K in Monthly Revenue

The Magic Scent is a premium home and commercial scenting brand that specializes in creating high-quality fragrance diffusers and essential oils. The brand is renowned for its innovative scenting solutions, offering customers an enhanced sensory experience for their homes, offices, and commercial spaces. With a focus on wellness, The Magic Scent strives to provide products that uplift and transform environments through the power of fragrance.

Despite offering exceptional products, The Magic Scent faced a challenge with scaling their business. They had plateaued at around $50K in monthly revenue and were struggling to break through to the next level. Their advertising efforts on Meta and Google were underperforming, SEO lacked optimization, and their email marketing efforts were not yielding the desired results. The brand needed a comprehensive strategy to boost their sales and grow profitably.

We knew the key to scaling The Magic Scent was a comprehensive, multi-channel strategy. We started by overhauling their PPC campaigns on Meta and Google. By refining their audience targeting, building high-converting ad creatives, and restructuring their campaigns, we were able to drive more qualified traffic to their site. We also implemented a full-funnel approach, nurturing potential customers from awareness through to purchase.

At the same time, we improved their SEO by optimizing their website, product pages, and content with relevant, high-traffic keywords. This helped increase their visibility in organic search results, driving more traffic to their site.

Additionally, we revamped their email marketing strategy. By segmenting their audience and creating personalized campaigns, we improved open rates, click-through rates, and overall customer engagement. We also set up automated email sequences, including abandoned cart recovery and post-purchase emails, to encourage repeat purchases and increase customer lifetime value.

The Results
In just a few months, we helped The Magic Scent grow their monthly revenue from $50K to $210K per month. Our efforts in optimizing PPC, boosting SEO, and improving email marketing not only increased their revenue but also positioned the brand for long-term success.

Key Results:

• Revenue Growth: Scaled from $50K to $210K per month
• PPC Success: Improved Meta and Google ad performance by creating performing UGC creatives and by implementing a better PPC management process.
• SEO Impact: Increased organic traffic and organic sales.
• Email Marketing: Higher engagement rates and more repeat purchases through targeted newsletter campaigns.

By taking a holistic approach, we were able to transform The Magic Scent’s online presence and help them achieve incredible growth. We’re proud of the results and excited to see what we can achieve together in the upcoming months/years.