Premium Jewelry Brand Increases DTC Profitability by 211%

FreshTrends is a premium brand specializing in high-quality, customizable body jewelry, particularly known for its use of 14K and 18K gold in its products.

Catering to both fashion-forward and niche audiences, FreshTrends focuses on creating luxury pieces like nose rings, belly rings, and earrings, all designed to add elegance to body piercings.

The brand stands out for its wide selection of precious metal and gemstone options, offering customers the chance to personalize their jewelry with materials such as diamonds, sapphires, opals, and other fine gems.

With over two decades of experience, FreshTrends is committed to craftsmanship and detail, and it offers handcrafted jewelry made in the U.S.

Their target market includes customers seeking both aesthetic and high-quality pieces for long-term wear.

Despite offering premium real diamond gold piercing jewelry, the conversion rates remained suboptimal, indicating a gap in communicating the unique value proposition to potential customers.

The niche market was fiercely competitive, making it crucial for FreshTrends to differentiate itself effectively.

The main challenge was increasing profitability and making sure that daily revenue stays healthy.