COCOSOLIS Achieves Record-Breaking Growth with Refined PPC, CRO, Email

The first step we took after partnering with COCOSOLIS was to develop a comprehensive sales funnel based on a deep analysis of their existing customer behavior. We knew that understanding their loyal customer base would be key to unlocking growth.

In the highly competitive cosmetics market, creating a distinctive brand image was essential. Our goal was to generate higher consumer interest and stand out against the established brands that customers had grown accustomed to over the years.

What surprised us the most during our analysis was the underutilization of one of the highest ROI-generating marketing channels—email marketing. This is one of the most effective ways to monetize loyal customers who already love and trust the brand.

We immediately implemented advanced email marketing automations, including cart abandonment, browse abandonment, and win-back series. In addition, we developed a structured newsletter plan to engage customers and drive more sales.

After seeing outstanding results within the first month, we implemented a comprehensive A/B testing strategy for the email marketing channel. Our goal was to ensure that every aspect of the campaign was fully optimized to maximize ROI.

COCOSOLIS had a lot of user-generated content (UGC) from its engaged audience, particularly on social media. However, we couldn’t capitalize on this immediately, as our partnership began during the winter season and their best-selling products are for the summer.

Traditionally, the brand would go into a slower "hibernation mode" during this period, launching fewer ads while preparing for the summer season.

Despite this, we saw an opportunity to focus on their year-round skincare products, such as the anti-cellulite and stretch mark oils.

However, even with these efforts, the return on ad spend (ROAS) wasn’t where it needed to be, and the business was facing financial strain. From our experience, we knew that relying solely on seasonal sales wasn’t sustainable.

COCOSOLIS tasked us with improving their off-season performance, something no previous agency had managed to do profitably. While our initial agreement was focused on scaling the brand during the summer months, we embraced the challenge of turning around the off-season as well.

Just as we began gaining momentum with new landing pages, offers, and ad angles, the world came to a standstill due to the pandemic. But instead of seeing it as a setback, we identified a huge opportunity.