Wellness Nutrition Brand Grows DTC Sales by 142%

LyfeFuel is a wellness nutrition brand on a mission to create the world’s most nutrient-dense products, designed not only to transform physical health but to positively impact lives and the planet. Focused on sustainability, LyfeFuel crafts all-natural, plant-based supplements using carefully sourced ingredients to ensure maximum nutritional benefits.

Their product range includes essentials like Daily Essentials Shake and Recovery Shake, made to support holistic wellness and optimal health. Committed to making nutrition accessible for all, LyfeFuel is dedicated to building a business that prioritizes both human health and environmental sustainability.

LyfeFuel operates in a fiercely competitive market, where established brands aggressively dominate paid advertising on platforms like Facebook and Google.

The primary challenge wasn’t just scaling—it was finding a way to increase revenue while maintaining healthy profit margins each month.

With competitors offering lower-priced alternatives and driving aggressive ad campaigns, LyfeFuel needed to find a strategy that would allow them to grow without sacrificing profitability.

LyfeFuel's CEO approached Olifant Digital seeking a holistic strategy to scale the business while increasing sales and profitability at the same time. After in-depth conversations and analysis, we identified key missed opportunities to help the brand achieve profitable growth.

The first step was conducting a detailed buyer persona analysis. By gaining a deep understanding of LyfeFuel’s ideal customer, we were able to create highly targeted and successful advertising funnels on both Meta (Facebook) and Google.

These funnels were carefully designed to nurture potential customers through each stage of the buying journey, from awareness to conversion.

With LyfeFuel's outstanding product quality and impressive returning customer rate, we focused heavily on customer acquisition.

Our goal was to drive new customers at the most efficient CPA (Cost Per Acquisition) using a combination of well-structured ad funnels and converting ad creatives on Facebook and Google.

These creatives highlighted the brand's unique value and resonated deeply with their target audience.

After 180 days of collaboration, the results were clear: a 142% increase in direct-to-consumer (DTC) sales. Our strategic ad campaigns not only boosted revenue but also ensured sustainable growth and profitability for LyfeFuel.